UX for Beginners: A Crash Course in 100 Short Lessons

Автор: Joel Marsh
Название: UX for Beginners: A Crash Course in 100 Short Lessons
Язык: English
Издательство: Sebastopol, CA: O'Reilly Media
Год: 2016
Формат: pdf
Размер: 36,1 mb
Страниц: 256
Whether you want to design apps, websites, or just have an intelligent conversation about design, these quick-and-dirty lessons are for you. Based on the popular UX Crash Course from Joel Marsh’s blog—read over a million times—this book follows the real-life UX process from start-to-finish, so you can apply the skills as you learn. It is also perfect for managers, programmers, salespeople, and marketers who want to know more about designing digital products and services.
Lessons include:
Fundamentals of UX design, no experience necessary
Researching the weird and wonderful things users do
The process and science of making anything user-friendly
Using size, color, and layout to help and influence users
Planning and making wireframes
Making your designs feel engaging and persuasive
Measuring how your design works in the real world
What does a UX designer do all day?
 Table of contents:
1. Key Ideas
LESSON 1. What Is UX?.............................. 2
LESSON 2. The Five Main Ingredients of UX.......... 3
LESSON 3. Your Perspective......................... 6
LESSON 4. The Three "Whats" of User Perspective... 8
LESSON 5. Solutions versus Ideas................... 10
LESSON 6. The Pyramid of UX Impact................. 11
2. Before you start
LESSON 7. User Goals and Business Goals......... 14
LESSON 8. UX Is a Process....................... 16
LESSON 9. Gathering Requirements................ 18
LESSON 10. Building Consensus................... 20
3. Behavior Basics
LESSON 11. Psychology versus Culture............. 24
LESSON 12. What Is User Psychology?.............. 26
LESSON 13. What Is An Experience?................ 28
LESSON 14. Conscious vs Subconscious Experience... 30
LESSON 15. Emotions.............................. 32
LESSON 16. What Are Motivations?................. 34
LESSON 17. Motivation: Sex and Love.............. 37
LESSON 18. Motivation: Affiliation............... 40
LESSON 19. Motivation: Status.................... 41
LESSON 20. Motivation: Justice................... 43
LESSON 21. Motivation: Understanding (Curiosity) .. 45
4. User Research
LESSON 22. What Is User Research?................. 48
LESSON 23. What Isn't User Research?.............. 51
LESSON 24. How Many Users Do You Need?............ 53
LESSON 25. How to Ask Questions................... 55
LESSON 26. How to Observe a User.................. 57
LESSON 27. Interviews............................. 59
LESSON 28. Surveys................................ 60
LESSON 29. Card Sorting........................... 62
LESSON 30. Creating User Profiles................. 64
LESSON 31. Devices................................ 66
5. The Limits of Our Minds
LESSON 32. What Is Intuition?...................... 70
LESSON 33. What Is a Cognitive Bias?............... 72
LESSON 34. The Illusion of Choice................. 74
LESSON 35. Attention............................... 76
LESSON 36. Memory................................. 78
LESSON 37. Hyperbolic Discounting.................. 80

6. Information Architecture
LESSON 38. What Is Information Architecture?..... 84
LESSON 39. User Stories.......................... 86
LESSON 40. Types of Information Architecture..... 87
LESSON 41. Static and Dynamic Pages.............. 89
LESSON 42. What Is a Flow?....................... 91
LESSON 43. Users Don't Go Backward............... 92

7. Designing Behavior
LESSON 44. Designing with Intention............... 96
LESSON 45. Rewards and Punishments................ 97
LESSON 46. Conditioning and Addiction............. 99
LESSON 47. Gamification.......................... 102
LESSON 48. Social/Viral Structure................ 104
LESSON 49. How to Create Trust................... 106
LESSON 50. How Experience Changes Experience .. 108
8. Visual Designing Project
LESSON 51. Visual Weight (Contrast and Size).....112
LESSON 52. Color.................................114
LESSON 53. Repetition and Pattern-Breaking.......116
LESSON 54. Line Tension and Edge Tension.....118
LESSON 55. Alignment and Proximity........... 121
LESSON 56. Using Motion for UX............... 123
9. Wireframes and Prototypes
LESSON 57. What Is a Wireframe?................. 128
LESSON 58. What Isn't a Wireframe?.............. 129
LESSON 59. Learn Skills, Not Tools.............. 131
LESSON 60. Avoid Convenient Examples............ 133
LESSON 61. What Is a Design Pattern?............ 135
LESSON 62. Z-Pattern, F-Pattern, Visual Hierarchy . . 136
LESSON 63. Layout: Page Framework............... 139
LESSON 64. Layout: The Fold, Images, and Headlines 141
LESSON 65. Layout: The Axis of Interaction...... 143
LESSON 66. Forms................................ 145
LESSON 67. Primary and Secondary Buttons........ 148
LESSON 68. Adaptive and Responsive Design....... 150
LESSON 69. To Design or Redesign?............... 151
LESSON 70. Touch versus Mouse................... 153
10. Psychology of Usability
LESSON 71. What Is Usability, Really?.............. 158
LESSON 72. Simple, Easy, Fast, or Minimal.......... 160
LESSON 73. Browsing, Searching, or Discovery...... 162
LESSON 74. Consistency and Expectations............ 164
LESSON 75. Anti-UX................................. 166
LESSON 76. Accessibility........................... 168
11. Content
LESSON 77. UX Copywriting versus Brand Copywriting.......................... 172
LESSON 78. The Call-To-Action Formula............. 174
LESSON 79. Instructions, Labels and Buttons...... 176
LESSON 80. Landing Pages.......................... 178
LESSON 81. Readability............................ 180
LESSON 82. The Persuasion Formula................. 182
LESSON 83. How to Motivate People to Share....... 184
12. The moment of Truth
LESSON 84. The Launch Is an Experiment....... 189
13. Data for Designers
LESSON 85. Can You Measure a Soul?........... 192
LESSON 86. What Are Analytics?............... 194
LESSON 87. Graph Shapes...................... 196
LESSON 88. Stats—Sessions versus Users....... 204
LESSON 89. Stats—New versus Return Visitors.. 206
LESSON 90. Stats—Pageviews................... 208
LESSON 91. Stats—Time........................ 209
LESSON 92. Stats—Bounce Rate and Exit Rate...211
LESSON 93. The Probabilities of Interaction.. 213
LESSON 94. Structure versus Choice........... 215
LESSON 95. A/B Tests......................... 217
LESSON 96. A Multi-what-now Test?!........... 219
LESSON 97. Sometimes A/ B Testing Is the Only Way to Know.............................. 221

14. Get a Job, You Dirty Hippy
LESSON 98. What Does a UX Designer Do All Day? ... 224
LESSON 99. Which UX Job Is Right For You?........ 227
LESSON 100.What Goes in a UX Portfolio?.......... 230
Index................................. 233
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