Бесплатная библиотека - 1 338 003 изданий в библиотеке

The Facebook Manual: 2015 Edition

Книга The Facebook Manual: 2015 Edition

Автор: Kjell Halvor Landsverk; Jess Bigogno
Название: The Facebook Manual: 2015 Edition
Язык: English
Издательство: L.: PrimeHead Limited
Год: 2015
Формат: pdf
Размер: 13 mb
Страниц: 310

Most businesses recognize the need to have a Facebook presence. However, navigation through the rapidly changing sea of blue can sometimes leave people feeling disorientated and unsure. This book will not only set them on the right course but also ensure that they are guided each step of the way so that they see real results. It has been designed as a clear and easy to use manual for anyone from complete beginners to those who are old hands but who want to make sure that they are up to date and making the most of what can be one of the most powerful marketing tools available today.
 Table of contents:
Preface
Introduction to Facebook
About Facebook
Why is it Important to Use Facebook?
Facebook Statistics Highlights
Personal
Business
Facebook Profiles
Your Facebook Profile
Creating a Facebook Profile
How to create a Profile
Account settings
General
Safety
Privacy settings
Timeline and tagging
Blocking
Notifications
Mobile
Security on Facebook
Is Facebook safe?
Risks of using social media for adolescents
Whv it is important to have the correct date of birth
Follow your child on Facebook
Fraud, spam and publishing
Digital footprint and reputation
Issues with checking in
Leaving Facebook
Deactivating and deleting a Facebook account
Facebook After Death
Facebook Pages
Introduction
What is a Facebook Page?
Why have a Facebook Page and a website?
Creating a Facebook Page
For Your Business
Introduction
The difference between a page and a profile
How to create the page
Understanding Your Facebook Page
Functions and descriptions
Administration tabs
Creating a Username (Vanity URL)
Help
How to use a Facebook Page - Posting Content
Posting on your page
Creating engaging posts
Hashtags
Post settings
Boosting a post
Using Facebook as yourself personally or as the page
Getting the most from your page
What is the Facebook Algorithm?
How to work with the Facebook Algorithm - achieving more organic reach
Facebook Global Pages overview
Converting a Profile to a Page
Facebook Page Functionality
Facebook Offers
Creating a Facebook Offer
Facebook Check Ins & Nearby
Introduction
Facebook Nearby for Your Business
Enabling Check In / Nearby for your business
Claim the check in page and merge it with your own Facebook page
Facebook Groups
Creating a Group
Facebook Events
Creating an Event
Facebook Search for Business
What is Facebook Search?
Search and privacy settings
Marketing Your Business on Facebook
Creating a Facebook Strategy for Your Business
Building Your Page
Generating fans
Marketing Your Products and Services on Facebook
Introduction
How to sell on Facebook
Generating Leads on Facebook
Engagement
How to Engage Your Audience
Best Practices for Page Posts
Draw in Fans with a Creative Cover Image
Additional Engagement - FacebookPage Apps and Promotions
Timeline Contests
Page Management Routine and Focus
Advertising
Introduction to Facebook advertising
Advert objectives and formats
Advert placement Audiences and targeting
Creating engaging ads
Setting up an Ad Campaign using the Ads Create tool
Conversion tracking
A/B testing of ads
Measurement of Facebook advertising
Facebook ad parameters
How to improve your ads
Advertising account settings
Power Editor
Introduction to Facebook Power Editor
How to Use Facebook Power Editor
Facebook for Employers
Recruitment
Corporate PR
Internal Communication - Facebook at Work
Facebook Guidelines and Terms
Profile Rights and Responsibilities
Advertising Guidelines
Page Guidelines
Problem Solving
Technical Issues
Contacting Facebook
Glossary
Facebook terminology
Image Size Cheat Sheet
Facebook shortcuts Mac OS X
Facebook shortcuts Windows
Turbobit
Dfiles

Рейтинг: 4.8 баллов / 2537 оценок
Формат: Книга
Уже скачали: 12808 раз

Похожие Книги

Нам показалось, что Книги ниже Вас заинтересуют не меньше. Эти издания Вы так же можете скачивать и читать совершенно бесплатно на сайте!

Вы не зарегистрированы!

Если вы хотите скачивать книги, журналы и аудиокниги бесплатно, без рекламы и без смс, оставлять комментарии и отзывы, учавствовать в различных интересных мероприятиях, получать скидки в книжных магазинах и многое другое, то Вам необходимо зарегистрироваться в нашей Электронной Библиотеке.

Войти Регистрация

Отзывы читателей

Ой!

К сожалению, в нашей Бесплатной Библиотеке пока нет отзывов о Книге The Facebook Manual: 2015 Edition. Помогите нам и другим читателям окунуться в сюжет Книги и узнать Ваше мнение. Оставьте свой отзыв или обзор сейчас, это займет у Вас всего-лишь несколько минут.