Introduction to Managing Digital Assets: Options for Cultural and Educational Organizations

Название:Introduction to Managing Digital Assets: Options for Cultural and Educational Organizations
Издательство:J. Paul Getty Museum
Автор:Diane M. Zorich, Eleanor E. Fink
Год:1999
Количество страниц:168
Язык:English
Формат:pdf
Размер:73,9 Mb
As the use of electronic networks becomes more ubiquitous in the cultural and educational community, issues of management, communication, and distribution increase in complexity. Within this digital environment, options and strategies regarding an institution’s intellectual and cultural property take on critical importance.
Introduction to Managing Digital Assets reviews the traditions of rights administration and content distribution in various creative sectors, and identifies common structures and functions within these organizations. The book explores the relationships among the provider, the rightsholder, and the user, highlighting issues of particular relevance to cultural and educational communities.
The Introduction To series acquaints professionals and students with the complex issues and technologies in the production, management, and dissemination of cultural heritage information resources
Table of Contents
Foreword
Eleanor E. Fink
Acknowledgments
Executive Summary
1. Introduction
A. Project History and Genesis
B. Goals and Assumptions
2. What Are Intellectual Property Rights?
A. Intellectual Property Rights in the United States
B. A Brief History of Copyright
C. The Nature of Rights in Copyright
D. The Complexity of Rights in an Electronic Environment
E. Current Rights Management Methods
Direct Administration
Collective Administration
F. The Emergence and Perseverance of Rights Management
3. The Distribution of Intellectual Property over Electronic Networks
A. Access Issues
Ease of Reproduction
Reproduction as a Prerequisite to Use
Worldwide Distribution Channels
Transformative Effect
B. Special Issues for Cultural and Educational Institutions
The State of Intellectual Property in Cultural Organizations
Determining Value
Fair Use and the Digital Environment
Other Uncertainties: Licensing, Assurances, Economics, and Markets
4. Administering Intellectual Property in Cultural Organizations
A. Current State of Affairs: Direct Administration
B. Changes on the Horizon: Options for the Cultural Heritage Community
Continuing with Direct Administration
In-house Expansion and Restructuring
Outsourcing with an External Agency
Joining a Rightsholders’ Collective, Cooperative, or Consortium
5. The Structure, Function, and Operations of Intellectual Property Service Providers
A. Formation and Development
History and Startup Relationships
Size and Scale
Organizational Mission
Governance Structures
B. Methods of Operation
Management Traditions by Genre
Models of Operation
Basic Services
Other Operational Issues
6. Managing Content and Usage
A. Content
Selection
Quality and Quantity
Contextual Information
Location and Distribution
B. Usage
Electronic Environments
Permissible Uses
Restrictions
Fair Use
7. Rightsholder and User Issues
A. Rightsholder Issues
Rightsholder Incentives
Assigning Rights
Terms of Agreement
Reporting
Administrative Burdens
B. User Issues
User Incentives
User Participation
User Fees and Costs
Administrative Burdens
8. Economic Considerations
A. Revenue Sources
B. Assessing Economic Value
C. Determining Costs
D. Pricing
Who Sets Fees?
Fee Structures
Licenses
E. Collecting Fees
F. Redistributing Revenues
9. Summary—Issues, Trends, and Challenges
A. Issues
B. Newly Emerging Trends
C. Continuing Challenges
Copyright
Management in Electronic Environments
D. The Next Steps
10. Another Perspective
A. Introduction
B. Options for Administration of Intellectual Property Rights in Canadian Cultural Heritage Institutions
Collective Administration in Canada: A Legal Framework
Collective Administration of Performing Rights
Collective Administration of Retransmission Rights
Other Collective Societies
Other Legal Factors Affecting Collective Administration
Theory and Practice: The Operating Environment
Quebec’s Unique Environment
The Relationship between the Author and the Collective
The Relationship between the Collective and the User
Potential for the Future—Licensing Electronic Rights
Conclusion
Acronyms
Appendices
A. A Note on Methodology
B. Organizations and Projects Reviewed
C. Review Questions
D. Questionnaire for Reviewing Intellectual Property Management Service Providers
Glossary
Bibliography
About the Authors
Diane M. Zorich is an information management consultant specializing in cultural information on electronic networks.
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